What Drives Info Grafik
Hawai‘i as a society has many qualities that could do much good around the world. However, without a healthy community and a strong economy, Hawai‘i stands to lose its unique capacity to flourish while other societies continue to decline.
Info Grafik's mission is to help build economic self sufficiency for the state of Hawai‘i so that all may thrive and share the unique gifts found only here. The pathway to this vision is driven by the ability to build compelling Hawai‘i brand identities for the companies served.
THE BIG IDEA
Hawaii's present economy is buffeted by forces beyond traditional control. To counter this, a new business model based upon Hawaii's greatest business asset - the powerful appeal of our distinct culture, lifestyle and values is needed.
Unsurpassable natural beauty watered by the deep well of aloha has given Hawai‘i one of the strongest brand names in the world. If Hawaii's brand equity is nurtured properly, it will become a dynamic, self sustaining vehicle for economic change and prosperity. By creating international demand for Hawaiian brands, a sustainable long term economic advantage can be achieved.
Such achievement can only be realized through the concerted efforts of many individuals and organizations - both private and public - to generate the critical mass capable of moving Hawai‘i toward a future of prosperity on its own terms. This is what Info Grafik is all about.