Honolulu Weekly


The Honolulu Weekly delivers informed and sometimes controversial news to a well educated affluent reader, a key audience for advertisers.

As part of an overall marketing campaign to clearly establish the value of the Weekly as an advertising buy, we recruited an eclectic cross section of their readers to endorse the publication.

The first phase of the campaign consists of a series of editorial interpretations of each of the Weekly's endorsers. The ads are as eclectic and unique as the people they depict.


Honolulu Weekly

"They keep their promise."
Gloria Garvey and Brook Gramann , branding consultants.
Honolulu Weekly

"It's about the pursuit of truth."
Edgy Lee, Documentary filmmaker
Honolulu Weekly

"Think free. Speak Free. Be Free."
Lois-Ann Yamanaka, Author
Honolulu Weekly

"It makes you think!"
Paul Shimomoto, Attorney
 
Honolulu Weekly

"I heard it in the Weekly"
Piia Aarma, Communication strategist
Honolulu Weekly

"Smart and Fun"
Allison Jones, Social Worker
Honolulu Weekly

"Let Us Work Together, Descendants of Hawai`i."
Haunani Apoliona, Musician and Community Leader
Honolulu Weekly

"It's the Only Credible Check On Local Government."
Jack Law, Impresario and Watchdog