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The Honolulu Weekly delivers informed and sometimes controversial news to a well educated affluent reader, a key audience for advertisers.
As part of an overall marketing campaign to clearly establish the value of the Weekly as an advertising buy, we recruited an eclectic cross section of their readers to endorse the publication.
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The first phase of the campaign consists of a series of editorial interpretations of each of the Weekly's endorsers. The ads are as eclectic and unique as the people they depict.
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